JOURNAL — kajs

It's Just One Little Word With a Big Meaning.

Karin Best

Comments 2 Tags branding, kajs

When you embark on a new journey, in this case on the journey to start your own jewelry line, it’s hard to think of one word to encompass it all. I went back and forth on a brand name that would not only define my jewelry but my heritage and ultimately me. Kajs is a nickname for Karin in Swedish and a pet name from my family, and now the name that embodies my personal work.